For some homeowners, there is this strong belief that engaging multiple agents to market their home will be a great idea.
“Since there are so many agents available and willing to take up my listing – why not I cast a wider net and gain greater exposure by working with multiple agents? This should result in more offers right?”
The answer is no. It is more nuanced than that.
To be fair, there actually was a point in time when engaging multiple property agents to sell your home was the smart thing to do.
This was before the Internet came along.
Back then, while you still had certain avenues to market the property (flyers, newspapers), the network that the agent had mattered more.
So naturally, you’d want to have multiple agents, to be able to cover more ground.
Today, with how dominant...