Roboadvisors have become a popular mode of investment among the millennials. They provide convenience, simplicity and performance at low fees. Coupled with mobile-first design and intuitive UI/UX, it is very much appreciated by digital native millennials today. Syfe is definitely one of the noteworthy roboadvisors in Singapore. What I like about them is their multi-factor approach to investing – this is something I believe in as it is a more assuring way to achieve higher returns than most subjective analyses. A quick introduction to “Factors” – they are basically proven characteristics of stocks that deliver higher returns. There is tons of research to back these up with evidence. Some common factors are value, profitability, momentum and size.

In a nutshell, picking stocks that exhibit one of these factors would give you a higher chance of achieving market beating returns.