While KFC’s Cheesy Zinger Triple Down will be available in Singapore from today till 3 July, something’s brewing at a rival fast-food restaurant chain some 15,00 kilometres away.
McDonald’s Corp (NYSE: MCD) announced that its loyalty program in the US will be launched countrywide on 8 July 2021.
Dubbed “MyMcDonald’s Rewards”, the program allows patrons to unlock freebies simply by purchasing their favourite McDonald’s items.
Source: McDonald’s
McDonald’s is late to the loyalty game, but it’s certainly a step in the right direction.
McDonald’s shareholders should take notice of the loyalty program as it’s likely to accelerate the restaurant chain’s growth for years to come.
How Does MyMcDonald’s Rewards Work?
Foodies will receive 100 points for every US$1 spent on qualifying purchases at McDonald’s.
There are different tiers of rewards that users can unlock, with a total of 16 reward options. A Happy Meal or Big Mac redemption will “cost” 6,000 points....