moomoo is a new investment platform and app that’s attracted a lot of attention. Maybe it’s its positioning as a user-friendly platform, or maybe it’s the Apple shares they were giving away to new sign-ups (details below) but we wanted to take a dive in to see what all the fuss was about.

But first, what is moomoo?

moomoo is a trading platform offered by Moomoo Inc, a subsidiary of Chinese digital brokerage Futu Holdings Limited (FUTU), a Nasdaq-listed company. FUTU has 43 licenses globally in major finance markets such as the United States, Hong Kong SAR, and Singapore. In May 2021, Futu reported a user base of 14.2 million. FUTU is backed by strategic partners such as Tencent, Sequoia Capitals and Matrix Partners, and was listed in 2019. The year before, it launched moomoo Inc, for U.S. users in March 2018. In Singapore, investment products and services on moomoo app are offered by Futu Singapore Pte. Ltd. (FUTU SG) which is licensed and regulated by MAS....