The hiring system has gone through a sea change in the last decade. Today social networking sites have become a melting pot for new talent who post their profiles and have made the hiring process more efficient and profitable. Gone are the days when companies would hope for the right candidates to see their advertisements in local newspapers and walk-in for interviews. The reach through these traditional mediums was extremely limited, and the brands had access to a very limited pool of talent. The companies looking for candidates had no control over the recruitment and hiring process as they depended only on the walk-ins followed by their advertisements in dailies. But it’s a completely new ball game altogether now. Not only have the networking sites, and other professional portals increased the reach, but they have also made a large amount of data available for the brands to choose from.