Factor investing is one of the most popular investment strategies. It has historically helped investors reduce portfolio volatility, improve returns, or enhance diversification. Its enduring popularity has given rise to countless debates about the merits of growth versus value investing (the Batman and Superman of the investing world). Factor exchange traded funds (ETFs) are a smart yet easy way to harness the power of factors (also called “smart beta“). Keen to add them to your portfolio? Here are some popular factor ETFs across growth, value, and momentum to consider. What is growth investing? Growth is an investing style that focuses on companies that are expected to grow more rapidly than others. This can be in the form of revenue or profit growth. Growth companies typically have stock prices that are higher relative to their sales or profits. Investors are willing to pay more for these stocks now with the...