Some property agents like to specialise in a particular form of property, or in specific districts – others like to take a more general approach.
But for a new property agent, which approach is better?
Here are the key considerations:
Weighing the pros and cons of segment specialisation and generalisation
The Main Differences Between Specialisation And Generalisation
Specialists in the property market tend to focus on a given area or property type. Examples include commercial property, landed properties, a given district, or resale flats. Generalists tend to take a more holistic approach, and market a wide range of properties.
There are pros and cons to both sides of this.
For a new property agent however, deciding which approach to take boils down to:
Your existing knowledge and experiences
The first few sales you close
Whether you can survive greater volatility
The nature of your colleagues and mentor
Your marketing / prospecting methods