Some property agents like to specialise in a particular form of property, or in specific districts - others like to take a more general approach. But for a new property agent, which approach is better? Here are the key considerations: Weighing the pros and cons of segment specialisation and generalisation The Main Differences Between Specialisation And Generalisation Specialists in the property market tend to focus on a given area or property type. Examples include commercial property, landed properties, a given district, or resale flats. Generalists tend to take a more holistic approach, and market a wide range of properties. There are pros and cons to both sides of this. For a new property agent however, deciding which approach to take boils down to:

• Your existing knowledge and experiences

• The first few sales you close

• Whether you can survive greater volatility

• The nature of your colleagues and mentor

• Your marketing / prospecting methods

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