Should A Real Estate Agent Be A Specialist Or Generalist?
By Stuart Chng  •  October 14, 2021
Some property agents like to specialise in a particular form of property, or in specific districts - others like to take a more general approach. But for a new property agent, which approach is better? Here are the key considerations: Weighing the pros and cons of segment specialisation and generalisation The Main Differences Between Specialisation And Generalisation Specialists in the property market tend to focus on a given area or property type. Examples include commercial property, landed properties, a given district, or resale flats. Generalists tend to take a more holistic approach, and market a wide range of properties. There are pros and cons to both sides of this. For a new property agent however, deciding which approach to take boils down to:
  • Your existing knowledge and experiences

  • The first few sales you close

  • Whether you can survive greater volatility

  • The nature of your colleagues and mentor

  • Your marketing / prospecting methods

Read the full article
By Stuart Chng
Stuart Chng, Senior Associate Executive Director of OrangeTee & Tie, is a renowned leader, real estate broker and personality in the real estate industry. He is a licensed real estate agent, team leader, industry trainer and speaker, columnist for several property newsletters and blogs and is often quoted in media interviews on 938FM, Channel 5, PropertyReport, PropertyGuru and other publications. Throughout his career, he has helped many clients grow their wealth through selecting great property investments and managing their portfolios actively. Stuart has also coached many top million dollar producing agents from different real estate agencies in Singapore.

Your email address will not be published.


Your Email Address will not be published

Read More Articles
More from thefinance