One of the dilemmas about investment training is which target market you would like to pitch your product to.
My approach is to build a course with actionable ideas and hands-on practice so some amount of maths and financial theory is unavoidable. To earn more, I can widen my reach and even increase my price if I water down my material - one approach is to make my material more motivational just like the property gurus, but I suspect I won't be able to sustain this as I would feel that the material belongs to someone else. Also, doing this would put me up against someone with a much bigger budget, who can really get in your face every time you visit Youtube.
So with a more targeted niche audience, sometimes I get more interesting encounters that put an interesting spin on the materials I present to the public.
Last week, a fairly sophisticated attendee...