On 29 December 2021, Senheng New Retail Bhd IPO (‘Senheng IPO’) has launched at RM 1.07 a share and its market capitalization shall be lifted up to RM 1.605 billion upon listing. The closing date of Senheng IPO subscription is on 10 January 2022 and its shares would be listed on 25 January 2022. You may download its IPO Prospectus: Part 1, Part 2 and Part 3 to access it prior to investing in Senheng. Alternatively, you may spend 5-10 minutes here, where I summarize 9 key things to know about Senheng. #1: Retail Network  Senheng runs a chain of retail network which sells digital gadgets, audio visuals, and home appliances under 4 different concept stores namely: Presently, Senheng concentrated its outlets in the Central Region of Malaysia as 37 out of its 105 stores are situated in Selangor, Kuala Lumpur, Putrajaya, and in Negeri Sembilan. As for its other outlets, they are well-balanced geographically. Senheng has 22 stores in the Northern region, 18 stores in the Southern region, 12 stores in the East Coast, and 16 stores in Sabah and Sarawak....