Recently, a trend has emerged in which certain businesses have begun expanding into business lines that appear to be unrelated to their core competency. For instance, Shopee, an e-commerce company, recently expanded into the financial services sector. In a more extreme case, AirAsia, a low-cost airline carrier, began offering hotel bookings, food delivery, and payment services. This is what most of us refer to as the ‘super app’ trend. .AirAsia’s super app ecosystem. What is a super app? Super apps are a centralised platform for services and offerings grouped under one umbrella. The super app trend is most prevalent in China, with popular examples such as WeChat, Alibaba, and Alipay. These Chinese applications frequently attempt to cram as many features as possible into a single application. WeChat allows you to do more than message your friends and see their updates on a feed. It can also be used to get a loan to buy your next car....