Following up on my previous article on Netflix, the company announces a significant news of a price hike yet again to as much as $20 a month in the US region where they have most control over with.

Barely just a week before earnings, Netflix is doing their regular habits of hiking prices early to the consumers every two years or so, citing inflation as one of their main reasons for doing so.

The service’s top tier is now 42% more expensive than it was in late 2018 and a significant increase bump to the topline numbers assuming subscription numbers remain constant.

They have been very successful in the past price hikes which led them to where they are today but with competitors sizing up, we may not know if subscription numbers will drop or fall off to these recent changes. The company has been reducing their prices in regions where it struggles like India, so this move may make sense given the US