I don’t know if she meant it but Cathie Wood of Ark Innovation really played this ETF marketing game better than anyone we know. Ark has created an omnichannel communication engine unlike any other we know. The media create residual stories from what they say afterwards. Recently, she explain why she thinks a lot of these companies that their fund invest in is in “deep value” territory and that the fund will deliver 40% compounded growth a year for the next 5 years. She has since then, corrected what she says a couple of times. I dunno but the deep value in my dictionary is quite drastic. Usually, if we take all the cash or those assets that can be sold in a very conservative manner and deduct all the liabilities and the net asset value is higher or near the current share price, I would use deep value. But what would be...