Me too strategy is a plan of action that hardly has any differentiation from the mainstream. In other words, one follows what looks popular, or do what everybody else is doing. The reason to adopt me too strategy is often the effect of herd mentality. Me too strategy is widely adopted in the Little Red Dot, especially during property purchase. Why do Singaporeans like to follow the herd? Because our mentality is: If everyone is going for it, it must be good. If everyone says it is good, we also want the same thing. We are all familiar with the sense of security of being a crowd follower. If everybody is doing the same thing and we follow suit, at least nobody will say we are doing something wrong. If we are doing what everybody else is doing, at least we will not be questioned. When it comes to selling...