After Tiger Brokers and Moomoo (by Futu), here comes another player in the market named uSMART SG. Who are they? Founded in December 2018, uSMART Group, has headquarters in Singapore, Hong Kong, China and New Zealand. They have a global workforce of 400, with more than half in the product and development teams.

Who They Are

uSMART SG is mainly backed by Hong Kong company – Chow Tai Fook Group. Their main business would be in the jewellery line. This is probably a diversification from their original business. The other investors are also well known: BNP Paribas, UBS, Ping An, Yahoo, Tencent and Alibaba. (which is strange for Tencent since they are also backers of another brokerage firm) Their mission is to provide leading smart investment services to global investors, and to maximize investors’ value through monetary, knowledge and positive emotions. (as per on their website)

Fees

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