The market is in an unforgiving mood in the past recent days.
Alphabet Inc., which is more commonly known as Google – reported its Q1 FY22 earnings this morning after market close.
The market seems to be disappointed by the results where it drops 3.5% after hours but let’s take a look what is going on.
Results Segment
Google Search & Other reported a strong 24.3% growth year on year, with e-commerce and retail playing a big part as the largest contributor to its digital advertising and organic search as competition heats up and demand coming back.
Travel is also coming back strongly post Covid era and so digital marketing and advertising spend has also increased tremendously in this sector. I can attest to this as I am also working in this industry and I have seen multiple fold increases in budget in this area....