If you’ve been wanting to start investing in the Metaverse or digital real estate, I’d pay attention to what the Gen Zs are doing. Many people like to dismiss the younger generations, but you’d be foolish to discount the first generation that’s born in the digital era. Because if you didn’t already know, Generation Z is now the largest generation ever. There are nearly 2 billion of them, which makes up more than a third of the world’s global population (as if we need another reason why TikTok is so popular today). Plus, recent new research conducted by Vice Media Group and Publicis Groupe’s Razorfish agency revealed some really interesting stats. Here are the two standouts for me:

1. Gen Z consumers spend twice as much time socially interacting in the metaverse than in real life (57%).
2. 47% of respondents would like to use it to meet new people and 33% would like to use it to build a career.

...