By now, we’re no strangers to the term  . From public transport, housing, cars to groceries, everything is soaring in price. Forget inflation – it’s time to meet its devious sibling, shrinkflation. Ever heard of this term? Fret not if you haven’t, read on to find out more about shrinkflation, how it affects you, and how you can safeguard your rights as a consumer. What is shrinkflation? While inflation has reduced the amount of money in your wallet, shrinkflation has shrunk the size of products you are buying. A combination of the words ‘shrink’ and ‘inflation’, shrinkflation sure is a catchy phrase. However, shrinkflation isn’t exactly a new term and has been occurring far longer than you think. Shrinkflation refers to manufacturers shrinking product contents to keep costs down. If you’ve recently purchased a bag of chips at the usual price from the supermarket but felt that there was more air instead of chips, it may not be your imagination....