Shares & Derivatives
How Lululemon Defined Athleisure and Transformed the Sporting World
By The Smart Investor  •  June 22, 2022
Think of athleisure, and Lululemon (NASDAQ: LULU) would be top of mind. The Canadian’s company’s rise to prominence started around a simple idea – building communities around yoga. The move proved to be prescient but was marred by controversy along the way. Yet, despite the setbacks, the brand has experienced wild success — in the process, defining a new industry embraced by millions. As a Lululemon shareholder for over a decade, I had a front row seat to the trials and tribulations as the brand rose to become a US$35 billion business. A simple idea born in Canada Lululemon was founded by Chip Wilson in 1998, beginning from a single location in Vancouver’s Kitsilano neighbourhood. By day, the place was a design studio and by night, a yoga studio. The company vision was simple: create a community hub where people can learn and discuss “healthy living, mindfulness and living a life of possibility.”...
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By The Smart Investor
The Smart Investor is co-founded by David Kuo, Joanna Sng, and Chin Hui Leong. The company was formed in late 2019 from the ashes of the Motley Fool Singapore. The Smart Investor believes that everybody can learn how to invest, smartly. We aim to educate people on how to invest smartly by providing investing education, stock commentary and market coverage for Singapore and around the world.

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