Fear is a much more powerful sales strategy than greed. It doesn’t matter whether you are creating needs, doing negotiations or closing deals. If you know how to play with the FOMO phobia and manipulate the scarcity mindset of the other party, your chance of winning is high. That is why property agents tell you that you must make that buy decision right away. If you are slow, the good units will be gone. Because you hesitate, another buyer just takes up the last unit. It doesn’t matter whether you are doing the right thing or making the right choice. What’s important here is whether you grab something or go home empty-handed. “When I was a freshman in college, a lecturer spent his first lesson explaining why girls should put our emphasis on dating over studying while in college; and focus on marriage over career when we start working....