Launched in 1996 by Phillip Capital, Phillip’s Online Electronic Mart System— or more commonly known as POEMS— is Singapore’s first-ever online trading brokerage. Since the launch of POEMS, the number of online brokerages available to Singapore investors has multiplied, stiffening the competition to attract and retain clients. This article provides an up-to-date in-depth look at POEMS to see how the pioneer of Singapore’s online brokerage industry is fairing in 2022, almost 26 years after its debut. Markets Offered by POEMS While originally, POEMS trading centred around the Singapore market only, today POEMS offers trading in 28 global markets spanning 3 continents. The combined number of exchanges offered is 26. In addition to the Singapore Exchange (SGX), global markets include: America’s United States (NYSE, NYSE-MKT, NASDAQ) Canada (TSX) Asia and Pacific Hong Kong (HREX, Pre-IPO) Australia (ASX) China A and B Shares (SH/SZ – HK Stock Connect,...