Here is part two of growth investor Phillip Fisher’s stock investing checklist.
Here are another three characteristics that he looks for in companies.
You can check out part one here.
4. Does the company have an above-average sales organization?
Increasing sales is the main driver for a company to grow profits and cash flows.
Here, Fisher looks for an effective sales organization as a criteria to assess if a company can do better than its competitors.
There are a few ways to calculate this – some companies release sales numbers by employee or retail store, and investors can use such numbers to compare across all companies within the same industry.
These operating metrics are used to measure the level of sales generated per employee or store.
If these metrics are lower than competitors, it may be symptomatic of problems with competitiveness and corporate structure.
Such signs will cause a potential investor to be more wary of investing in the company....