A strong lead generation ability is crucial in the real estate industry The most common problem that agents face is the lack of leads to work on. While knowledge, conversion and engagement skills after getting a lead are just as important, most times, realtors fail due to a lack of leads generation capabilities. The truth is, in today's highly saturated market, there are too many tactics, strategies and choice of medium out there - we can simply be overwhelmed on where to start. Traditionally there are offline strategies like telemarketing, flyers, bus ads, door-knocking, networking and roadshows that still work even in these times. With digitalization, we have also witnessed an explosion of online strategies like online webinars, blogging, videos, social media ads, Tiktok videos and more. The list is long and limited only by your creativity and bandwidth. So, instead of being guided by "trending" tactics and tips, I feel that it is best to be guided by timeless principles that can...