Saving & Spending
Citibank Launches Citi Plus: What is It & Who is it For?
By ValueChampion  •  September 22, 2022
To cater to the younger generation with their banking needs, Citibank Singapore has launched Citi Plus, its first digital wealth solution that extends from its Win in Wealth strategy. With this one-stop solution catered to the growing affluent population in Singapore, the bank aims to provide younger and more digitally savvy customers with a comprehensive suite of digital banking tools they need to better manage their wealth. Here's a deep dive into what it entails and how it compares to other accounts in the market. What exactly is the growing emerging affluent? There’s a new class of digital banking consumers, and they’re younger, wealthier, and savvier when it comes to personal finance. These millennials tend to have higher-than-average incomes, growing household wealth, and a firm grasp of financial concepts coupled with a healthy appetite for investing. In general, the emerging affluent can be defined as those with assets under S$150,000 and a monthly personal income between S$8,000 and S$16,000....
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By ValueChampion
We distill sprawling marketplaces—for insurance, credit cards, bank accounts, and more—down to choices that represent a sweet spot for value—as in offering the features, returns, or experience we think you need for the smallest outlay. We ask: Is the return on a particular purchase or decision worth the cost or risk of that option, and how does the choice stack up against other options?

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