The sheer number of posters and countless marketing labels are easy to ignore; helpful even, to show which products get a few extra points. The song, on the other hand, makes me grateful for noise cancelling AirPods, or that there is a FairPrice outlet nearby I could go to instead. I’m talking about yuu, unfortunately of course, and thanks to the heavy bombardment of Phua Chu Kang across Giant, Cold Storage, or even 7-11 outlets, the yuu rewards programme and yuu card have been one of the most requested reviews I’ve had in recent memory. Well, all four of you (NO, no more yuu puns) who requested for this anyway. I hate to further encourage them, but it’s probably a testament to the effectiveness of their marketing that my mum signed up for the app and credit card on her own accord. ...