Eating at home can help bring down our food costs but even eating at home is getting more expensive. By taking advantage of house brands, we can bring down the cost of our groceries. While the prices are generally lower, there are certain cases when it makes more sense to purchase the more expensive alternative.

What Are House Brands?

House brands are products that take on a branding owned by the supermarket. Supermarkets usually approach the manufacturer directly to produce the items, skipping the middleman. Sometimes they are produced in the same factories or are even the same as the branded stuff, just with different packaging. The packaging of house brands is also relatively minimalistic. Marketing is also usually done in-store and can be done together with the store’s marketing efforts. The reduced marketing and lack of middle man allow the house brands to push down their prices. The lower...