Nothing beats the occasional can of your favourite soft drink on a scorching hot afternoon. If you are spoilt for choice between Coca-Cola, Pepsi, Dr Pepper, Mountain Dew, Sprite, Fanta, Sunkist, and 7-Up, think again. The reality is that these soft drinks are all owned by just three companies, namely the Coca-Cola Company, PepsiCo, Inc., and Keurig Dr Pepper, Inc. Source:
The Guardian It is the illusion of choice. The industry is an oligopoly that is controlled by these three players. According to The Guardian, they collectively owned a whopping 92.9% market share of the U.S. soft drink market in 2021. Here are the top 10 most popular soft drinks in the U.S.
No. | Top 10 Carbonated Soft Drinks in the U.S. | Brand Ownership in the U.S. |
1 | Coca-Cola | The Coca-Cola Company |
2 | Diet Coke | The Coca-Cola Company |
3 | Pepsi | PepsiCo, Inc. |
4 | Dr Pepper | Keurig Dr Pepper Inc. |
5 | Mountain Dew | PepsiCo, Inc. |
6 | Sprite | The Coca-Cola Company |
7 | Fanta | The Coca-Cola Company |
8= | Sierra Mist | PepsiCo, Inc. |
8= | Sunkist | Keurig Dr Pepper Inc. |
10 | 7UP | Keurig Dr |
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