I’m continuously fascinated by how IKEA has managed to stay on trend for so many years despite its ubiquitous nature.
From its Swedish House Mafia collaboration, to the recent VARMBLIXT collection with Sabine Marcelis (yes, that orange donut lamp is sold out), they are just brilliant at finding the right brands to launch limited edition collections with.
And if you didn’t already know, they have also nailed their conversions down to a tee – they are very good at getting you to buy their stuff.
But what’s really great about IKEA is that it allows you to achieve a great looking home on a budget. While you obviously shouldn’t just be lazy and get everything from IKEA (ideally pick a few staples and splurge on other pieces), the truth is everyone will be faced with a restricted budget when it comes to fitting out your home.
So if you’ve been hankering after a few designer pieces from...