Personal Finance
Love, Bonito CEO Rachel Lim’s 10 Best Tips for Entrepreneurs and Business-Owners
By ValueChampion  •  March 27, 2023
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At 19 years of age, Rachel Lim’s enterprising spirit led her to take a leap of faith to start her own business while she was still an undergraduate at the Nanyang Technological University. 13 years on, her homegrown fashion business not only went beyond the local online market to capture the hearts of global online shoppers but also expanded to brick-and-mortar retail stores in Singapore, Malaysia, Indonesia, Cambodia and Hong Kong. Now, she is best known as the co-founder of one of Singapore’s most successful fashion brands — Love, Bonito. How did Rachel thrive in the highly competitive fashion industry despite fierce competition from foreign labels? Here are 10 quotes from Rachel that may shed light to business-owners in Singapore on what entrepreneurship is about and how they can manage their small and medium-sized enterprises (SMEs).
rachel lim love bonito
Source: Instagram - @ms_rach
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By ValueChampion
We distill sprawling marketplaces—for insurance, credit cards, bank accounts, and more—down to choices that represent a sweet spot for value—as in offering the features, returns, or experience we think you need for the smallest outlay. We ask: Is the return on a particular purchase or decision worth the cost or risk of that option, and how does the choice stack up against other options?
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