SKULLPANDA may just be a weird-looking random character to you. But what if I told you that this one character belongs to a company called Pop Mart and raked in RMB851.6 million for the company in 2022 alone. Together with MOLLY and DIMOO, these characters contributed close to half of Pop Mart’s revenue in 2022. The revenue contribution from SKULLPANDA looks on track to exceed the one billion renminbi mark in 2023 based on its 1H2023 revenue of RMB526.4 million. Source: Pop Mart International Listed in 2020 on the Hong Kong Stock Exchange, Pop Mart specializes in the creation and sale of collectible toys. These toys, known as pop/art/designer toys, are designed to be showcased and are primarily tailored to appeal to 15 to 40-year-olds who value the aesthetic aspect of these toys.