What happened?

Many excited Apple fans were queuing to get their hands on the latest product at the iPhone 15 launch on 22 September. Source: Apple Indeed, Apple has revolutionized the smartphone world (and our world) since the launch of its first generation iPhone in 2007.  Fast forward to 2023, Apple has enabled our lives with IMac, Apple TV, Apple Music, Airpods. Apple’s share price has done well with a positive return of more than 50% year-to-date. However, the share price of Apple fell slightly after the iPhone 15 launch.  Let us dive deeper to find out if Apple is still a good stock to own.

What you need to know about Apple’s share price

#1 - Lower-end iPhone 15 more popular than higher end one

First, we take a look at the demand and sales of iPhone following its launch by looking at global delivery lead times. ...