Diversifying from its media brands to organise exhibitions and business, Audience Analytics has raised its own profile and business. Its chairman and managing director, Datuk William Ng, shares its story. When Datuk William Ng co-founded Singapore-listed media and company Audience Analytics in 2002, the term ‘small and medium enterprise’ (SME) was new. “At Audience Analytics’ inception, we identified a critical gap in the market. The concept of SMEs was just emerging, and we saw an opportunity to create a product that would empower these businesses with market insights and growth strategies. Our vision was to be the bridge between SMEs and their potential for success,” says Ng, the firm’s chairman and managing director. After launching the SME Magazine in 2007 and other print and online titles subsequently, the firm expanded into organising exhibitions and business awards. It currently has four business segments – namely business media, exhibitions, business impact assessment and recognition, and business intelligence and growth analytics – and operates in 15 markets....