A lot has happened since my last coverage on Netflix which was many quarters ago.
Since Netflix’s founder Reed Hastings gave up on his position as CEO, the company has taken a different direction altogether with its strategy on password-sharing and also advertising focus.
As a result of its curb strategy on password-sharing and tiered pricing, the company has done extremely well in the streaming front with many more net subscriber growth, but they are about to change this key metric which they have been tracking for so many years into hours of engagement from subscribers instead.
They felt that the more the subscribers and users are engaged by staying in Netflix ecosystem longer, either through watching movies or playing games, the more opportunities the company can extract from its users, e.g through advertising as it can result in higher revenue drive.
In its own words, it says:...