Fast or slow: what’s the best way to sell a condo?
The answer seems obvious right? But not quite. Speed does count to some extent: condo developers work within tight time constraints – if the project isn’t completed and sold in five years, they risk paying a hefty ABSD.
(Yes, developers pay ABSD too, not just buyers; and since their ABSD is a percentage of the land price, we’re talking multi-million dollar penalties here. There has been a slight concession in 2024, which you can read about here.)
When you have a ticking clock like that, speed is one way to reduce risk. The lower the price, the faster the units move – and sometimes a developer may choose to reduce their margins to make that happen.
Take, for instance, Emerald of Katong. Prices were surprisingly competitive for this District 15 condo, and this is despite launching after the Grand Dunman, Tembusu Grand, and...