With 42 years under its belt, ERA Asia Pacific, a wholly owned subsidiary by APAC Realty, embraces technology to empower agents in delivering elevated services with a personal touch. Its CEO, Marcus Chu, shares more.
With more people turning to YouTube and social media for information about properties and using new platforms such as the Housing and Development Board (HDB) Flat Portal, some real estate agencies may fear for their livelihoods.
That is not the case for ERA Singapore, says APAC Realty’s Chief Executive Officer Marcus Chu.
In recent years, APAC Realty – which operates a real estate brokerage in Singapore under the ERA brand – has embraced technology, viewing digital tools not as threats but assets to support its agents and enhance their work.
He explains: “The property industry still needs agents, provided we value-add to our client-services. We have the experience and expertise, including in navigating housing policies, cooling measures, fees such as stamp duties, and much more.”...
