Emerald of Katong (EOK) is the current top-seller in District 15, as one of the main draws was the price: simply put, buyers expected a higher quantum, as District 15 is an expensive area; especially the expat-heavy lifestyle spot of Katong/East Coast Road. In any case, given that it is nearly 100 per cent sold out, here are some resale alternatives around and how they compare in terms of price: A quick rundown on EOK’s pricing, for comparison Part of the decision for the competitive price has to do with its surrounding new launch competition. EOK’s pricing may have been a way for the developer to compete with three earlier launches, all in the same district. Tembusu Grand, Grand Dunman, and The Continuum were already vying for buyers, and Emerald of Katong was the latecomer. But EOK’s 99 per cent sellout rate is partly due to how it undercuts the competition for several units. Consider: a one-bedder + study cost $1.2 million...