Taobao has firmly established itself as a household name in online shopping over the years. Alibaba, the company behind Taobao and Tmall, is unsurprisingly one of the world’s largest e-commerce retailers, given the success of the shopping platform since its launch in 2003. Over the years, Alibaba has expanded from being an e-commerce retail platform in China to owning diversified businesses such as cloud providers, smart logistics fulfilment and entertainment content to consumers. Diversification of business Alibaba has been investing aggressively in other businesses and is no longer a pure e-commerce platform. It owns Alibaba Cloud, the leading cloud computing and service business, which is the largest in China and Asia Pacific, and Ele.me, an on-demand delivery service platform in China. These businesses help to diversify Alibaba’s business and serve as a long-term growth driver beyond e-commerce. Source: Alibaba presentation Alibaba's #1 market share in China under threat...