The bubble tea business, in my personal view, is a peculiar business. Over the years, we have seen brands come and go, and we have seen how the products evolve as we age older. It has come to a stage where most people will have their go-to brands and a clear preference for what suits their palate. So it’s no mere feat for one brand to suddenly rise above all the existing brands and becomes China’s largest bubble tea chain. Opting for an out-of-the-box marketing approach that jives well with social media, you may have come cross a bouncy snowman (called Snow King) dancing to a catchy tune on TikTok or Reels. It might not tastes the most luxurious, but Mixue Group’s (HKG: 2907) stock soared by more than 40% in its inaugural IPO trading day. The big question: Is there still more room to run for this HKEX IPO? The growth strategy Source: Momentum Works...