Meta prioritizes building engaging user experiences across its Family of Apps, with monetization following successful scaling. This commitment is evident in its ongoing investments in AI, which are transforming user interactions on Meta’s platforms and creating new avenues for growth.
| Q4 2023 (US$ million) | Q4 2024 (US$ million) | Percentage change |
| Revenue | 40,111 | 48,385 | +20.6% |
| Family of Apps | 39,040 | 47,302 | +21.2% |
| Reality Labs | 1,071 | 1,083 | +1.1% |
| Operating income | 16,384 | 23,365 | +42.6% |
| Net income | 14,017 | 20,838 | +48.7% |
Revenue grew 20.6% year-on-year to US$48.4 billion, driven by a 21% increase in ad revenue from the Family of Apps, primarily fueled by online commerce. Beyond advertising, the Family of Apps segment also generated revenue from business messaging. The WhatsApp Business Platform was the primary growth driver, achieving a 55% year-on-year revenue increase to US$519 million. Revenue from the Reality Labs segment grew 1.1% year-on-year to US$1.1 billion, driven by sales of Ray-Ban Meta AI glasses. However, the segment’s operating loss widened from US$4.6 billion in Q4 2023 to US$5.0 billion in Q4 2024. Continued...
