Alphabet continues to demonstrate its leadership in generative AI through significant advancements, particularly with Gemini. The company’s commitment to full-stack development and differentiated AI innovation is evident in its leading infrastructure, world-class research, and scaled product platforms.
| Segmental revenue |
Q4 2023 (US$ million) |
Q4 2024 (US$ million) |
Percentage change |
| Google Services |
76,311 |
84,094 |
+10.2% |
| Google Search & other |
48,020 |
54,034 |
+12.5% |
| YouTube ads |
9,200 |
10,473 |
+13.8% |
| Google Network |
8,297 |
7,954 |
-4.1% |
| Google subscriptions, platforms, and devices |
10,794 |
11,633 |
+7.8% |
| Google Cloud |
9,192 |
11,955 |
+30.1% |
| Other Bets |
657 |
400 |
-39.1% |
| Hedging gains (losses) |
150 |
20 |
n.m. |
| Total |
86,310 |
96,469 |
+11.8% |
Revenue from YouTube and Cloud in 2024 exceeded US$110 billion, surpassing the target of over US$100 billion. Seven of Alphabet’s Gemini-powered products and platforms now serve more than two billion users.
Google Services revenue grew 10.2% year-on-year to US$84.1 billion in Q4 2024, primarily driven by a 12.5% increase in advertising revenue from Google Search & Other, notably in the financial services and retail sectors. This growth comes despite a strong Q4 2023 comparison, which had benefited from significant contributions by APAC-based retailers. Alphabet’s investments in AI-powered advertising solutions continue to accelerate customer adoption...
