Project Case Study: Penrose
Client Details
- Early 30s
- Works in medical sales
Buyer’s Brief
- Solo investor with a budget under S$1M.
- Purchasing purely for investment, with no specific location or lifestyle preferences
- Open to both resale and new launch projects
Challenges they faced
- Bought shortly after the COVID-19 pandemic, amid market uncertainty
- Limited to the 2-bedroom, 1-bathroom layout due to budget constraints, adding uncertainty to the choice
First Consultation: A Breakdown
Everyone loves to say, “Buy when the market is down.” It’s the golden rule of investing, the advice everyone claims they’d follow. But in reality? Few actually do it.
That was the exact dilemma Z faced in 2020, at the height of COVID-19. The property market was in a strange limbo—transactions were still happening, but buying was anything but easy.
In hindsight, now in 2025, this seemed like such an obvious time to buy. But the truth was that on the ground, buyers were still cautious.
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