The first quarter of 2025 saw Alphabet capitalising on significant demand for its cloud solutions while solidifying its position as a leader in AI, as showcased at
Google Cloud Next. With a differentiated full-stack approach to AI at its core, the company’s growth strategy is firmly centred on its advancements in this transformative technology.
| Segmental revenue |
Q1 2024 (US$ million) |
Q1 2025 (US$ million) |
Percentage change |
| Google Services |
70,398 |
77,264 |
+9.8% |
| Google Search & other |
46,156 |
50,702 |
+9.8% |
| YouTube Ads |
8,090 |
8,927 |
+10.3% |
| Google Network |
7,413 |
7,256 |
-2.1% |
| Google Subscriptions, Platforms, and Devices |
8,739 |
10,379 |
+18.8% |
| Google Cloud |
9,574 |
12,260 |
+28.1% |
| Other Bets |
495 |
450 |
-9.1% |
| Hedging gains (losses) |
72 |
260 |
n.m. |
| Total Revenue |
80,539 |
90,234 |
+12.0% |
Overall revenue increased 12.0% year-on-year to US$90.2 billion in Q1 2025, driven mainly by the growth in revenue from Google Search & Other as well as Google Cloud.
Google Search & Other segmental revenue growth was led by the financial services sector due to strength in the insurance industry followed by retail, healthcare, and travel. YouTube’s continued growth was fueled by robust growth (primarily from direct response, followed by brand) in ads and subscriptions.
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