AI is a core driver for social media giant Meta. It enhances both advertising effectiveness and user engagement by delivering more targeted and efficient ad solutions. At the same time, users benefit from more interactive and personalized content, creating a more relevant and consistent experience across Meta’s platforms. Key AI initiatives such as the development of long context windows and improvements in ad relevance are positioning Meta for continued growth in the digital advertising market.
| Q1 2024 (US$ million) | Q1 2025 (US$ million) | Percentage change |
| Revenue | 36,455 | 42,314 | +16.1% |
| Family of Apps | 36,015 | 41,902 | +16.3% |
| Reality Labs | 440 | 412 | -6.4% |
| Operating income | 13,818 | 17,555 | +27.0% |
| Net income | 12,369 | 16,644 | +34.6% |
Revenue increased 16.1% year-on-year to US$42.3 billion in Q1 2025, driven by ad revenue growth from its Family of Apps from the e-commerce vertical. In general, advertising growth was healthy across most verticals during the quarter except for gaming and politics. In Q1 2024, there were many game promotions from China-based advertisers as well as spending on U.S. elections. Reality...
