Project: Stirling Residences Buyer profile

• 28 years old
• Single
• Works in the tech industry

Buyer brief

• First property
• Buying for own-stay purposes
• Wants to move out of parents’ home in Bishan to be independent
• Wants to move in immediately, ruled out new launches
• Hopes to upgrade after four to five years
• Preferred locations: West

Buyer challenges

• Choice paralysis after two years of research and viewing units herself
• Overwhelmed by own research and opinions from friends and family
• Uncertainty around which condos she’s likely to see the highest capital gains from

In Singapore’s property market, three years is a long time to make a decision. Staying put is still a choice, and it can mean missing out on a well-priced home with a higher potential. When B, a 28-year-old tech professional, returned from overseas in 2021, she knew she had to start saving immediately. Young, single, and independent, she chose not to work with an agent and relied entirely on her...