Gold has been on quite a ride in 2025. From around US$2,600/oz at the start of the year to more than US$4,000 today. It has once again captured global attention. And yes, Singaporeans jumped right in. Just before the correction, we literally saw queues forming at UOB branches as people lined up to buy physical gold bars. Online forums Reddit users said that people queue “from 9.40 am till about 12pm” to buy gold, and there is a limit to how much an individual can buy. According to a Straits Times article, in the first nine months of 2025:

• Gold Savings Account purchases jumped 65%
• Physical gold purchases rose 42%

Across the region, retail investors in China, Thailand, Vietnam and Malaysia also crowded jewellers. The Straits Times ran a piece: “Soaring gold prices draw crowds of buyers, sellers to KL jewellers.” So if you’re feeling a mix of fear, FOMO, and confusion, you’re definitely not alone....