When I first started investing, I believed the usual story. Read the financial statements, find good companies, buy at a reasonable price, and let time do the rest. On paper, it sounded simple. But reality has a funny way of humbling you. Over time, I realised that the biggest challenge in portfolio management isn’t finding information. It’s dealing with ourselves. Fear, greed, impatience, overconfidence ,  these emotions quietly shape our decisions every day, often without us noticing. That’s where behavioural finance comes in. Not as some academic theory, but as a practical lens to understand why we do what we do in the market, and how that behaviour affects long-term results. If you ignore this part of investing, even the best strategy can fall apart at the worst possible time.

<AI Image>

Behavioural Finance: The Missing Piece in Portfolio Management Behavioural finance sounds like a complicated term, but the idea is simple. It studies how real people behave...