What methods should we consider to control how a property is presented on online listing platforms? This is a longstanding challenge in an industry where, for the most part, the sales process is fragmented and often individualised. Some weeks ago, I mentioned that a real estate agency received a censure over their handling of an errant agent. In that instance, it was an old, ever-resurfacing issue of an agent using inaccurate and ‘clickbait’ style listings – such as putting up a listing for an unusually low price, but then directing the prospective buyer toward something else when they call. Now this is a very well-worn form of misdirection we sometimes see among a slim number of property listings. Past instances saw it being used by some agents long before online property portals, before WhatsApp, and before the prevalence of the internet. Some of our younger readers can ask their parents or grandparents, and they can probably tell you how...