Great property performance isn’t driven by one magic factor. It happens when multiple fundamentals align. This is why Navis Atlas' PrimeKey Analysis focuses on 8 factors that have consistently influenced demand, price growth and resilience across market cycles. Many are curious as to the framework that my co-creator Jackie Mang, and I have created in order to objectively score and grade residential projects in Singapore. It is an idea that has sat in our minds for many years and finally, it's ready after years of research, debates, designing, testing and seeking the 'bell curve middle ground' for what is widely acceptable as a benchmark for grading properties. Here are some brief outline of the factors that matter - In another article when available, a little more details will be disclosed but not absolute in every sense, as some part of our work must remain proprietary and not public info, given how common it is that great ideas get stolen and re-branded...