What’s something you don’t know you need — until you actually need it?
Insurance is the classic example. You never truly appreciate its value until the moment you have to file a claim. And if things go well, you’ll spend your entire life paying premiums and never once cashing in the policy. That’s the dream, really.
That’s the best analogy for AvePoint. Most investors struggle to understand what it does, and honestly, that’s because most companies only discover it after something goes very wrong.
Picture this: a ransomware attack locks up your entire company’s files. An executive accidentally and permanently deletes a critical folder. Or regulators show up demanding a full audit trail of every document your team has touched in the past two years. At that point, you learn the hard way — and you go out and buy something like AvePoint. The lesson, of course, is that you should have bought it before....