HeyMax has announced an upcoming membership programme called
HeyMax First that they describe succinctly as “Fly First Earn Later”. Just like how Buy Now Play Later (BNPL) lets you get something upfront and pay the bill over the next few months,
HeyMax First allows members to get miles upfront, book their desired flight, and earn the miles back later.
It’s certainly an intriguing proposition, but it does come with equally interesting pitfalls. Regardless, the first 10,000 to
waitlist for the programme get a membership fee waiver for the first year and I see little harm in securing a spot just to try it out when it launches.
Accessing miles upfront
When HeyMax users sign up for HeyMax First, they pick a membership tier to join. Each tier differs based on the number of miles accessible, the membership fee per year, and the access fee per mile:
| Tier |
Miles Pool |
Annual Fee |
Refundable Access Fee |
| Silver |
30,000 miles |
S$99 |
3¢ per mile |
| Gold |
100,000 miles |
S$299 |
2.7¢ per mile |
| Platinum |
300,000 miles |
S$699 |
2.5¢ per mile |
| Reserve |
1,000,000 miles |
S$1,999 |
2.3¢ per mile |
...
