Over the years, I've watched many videos of Rory Sutherland deep dive into marketing and business concepts and often enjoyed his acute perspectives on user/customer behaviour and psychology, and marketing/business strategy in general. Simultaneously, I've also been watching keynote speeches and interviews involving Elon Musk, often delivering grandiose ideas that aim to impact and change the status quo. For the uninformed, Rory Sutherland is the Vice Chairman of Ogilvy UK, a renowned advertising executive, and a leading expert in applying behavioural science to marketing. He founded Ogilvy's behavioural science practice, advocating for psychologically driven, often irrational solutions over traditional logic in business. He is a prominent author and public speaker. And as for Elon Musk? Well, he's Elon Musk (love him or hate him). So as mentioned in my previous post, I'd like to bring you on a little journey to dive into the most prominent concepts that these two minds often revisit and...